About · Think Delus
WE DIDN’T SET OUT TO BUILD AN INTELLIGENCE COMPANY.
So what happened?
When we started Think Delus, it was as a result of our consulting experience dealing with clients across advertising, agriculture, healthcare, non-profit and financial services. Different industries, different problems — but the same question kept coming back:
“How can we be more efficient in how we allocate our resources?”
Eventually we found the pattern underneath the question: institutions weren’t struggling to decide because they lacked data. They were struggling because they couldn’t reliably trust the evidence beneath the data. That distinction — between information and evidence — is what Think Delus is built around.
What we are
An African intelligence and technology institution. We investigate complex problems, build evidence, and turn what we learn into systems that help institutions make better decisions.
Where we work
Across the institutional, technological and economic realities that shape African markets — government and regulated industries, emerging technology, and infrastructure.